Marketing Director

Melges Performance Sailboats
N598 Zenda Road
Zenda, WI 53195
United States

Industry
Marine Manufacturing/Fabrication
Experience Required
Yes
Degree Required
Yes
Housing Provided
No
Employment Type
Full Time
Work Schedule
Full-Time
Travel
Some Travel

Job Description
Melges Performance Sailboats is seeking a Marketing Director to join its team in Zenda, WI. We are looking for a highly collaborative, creative, and experienced marketing leader. Candidates with a background in digital marketing, organizational marketing, and CPG are encouraged to apply. Must be a professional with excellent verbal and written communication skills.

Responsibilities

  • Develop and manage annual marketing strategy; gathering ongoing insights, customer preferences, and trends to inform strategies and stay relevant

  • Lead the development of all brand and product messaging opportunities through newsletters, blog posts, videos, and more

  • Develop positioning, messaging, and go-to-market plans for product launches

  • Provide event coverage for key regattas including photography, edited videos, press releases, and social content

  • Create/design online and traditional ads

  • Implement SEO programs to increase brand awareness and web traffic

  • Work to improve the user experience and appearance of the corporate and e-commerce websites

  • Build and maintain media contact list and nurture important media relationships

Qualifications

  • Passionate about grassroots movements and fleet growth

  • Highly strategic and creatively oriented

  • Ability to translate product attributes and brand values into unique narratives

  • Excellent collaboration skills

  • Highly self-motivated and thrives in a dynamic and ambiguous environment

  • Experience in the marine/sailing industry is a plus

  • Ability to travel domestically as needed to perform job duties

  • Ability to manage multiple projects and deadlines simultaneously

  • Versatility, flexibility, and a willingness to work within constantly changing priorities

Skills

  • WordPress & Squarespace proficiency

  • Adobe Creative Suite

  • Email Marketing Software (MailChimp)

  • Google Ads & Analytics

  • Knowledge and experience with managing various social media platforms

  • Photo and video editing

Apply

Email a resume to careers@melges.com. Please include “Marketing Director” in the subject line.


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